Lucas N.Lucas Neumann
São Paulo
Lucas Neumann
Product Design

Our Cities Network

CMS for activists and causes

Our Cities (Nossas in portuguese) is a NGO that builds digital tools and methodologies to help activists fight for their causes. Here's our founder's TED talk on Nossas' mission to change the relationship between the governed and government:


The previous products developed by Nossas helped activists and communitites achieve great reach and success with their campaigns, but with the changes in social networks dynamics and algorythms, strategies like online polls and petitions lost much of their traction.

In a year-long process, the distributed team and I conceived and shipped a website generator and CMS that helps them create content-rich spaces to tell the stories of their causes and connect with people interested in them.

How might we design platform where activists and community leaders can express and share the story of their causes, and use effective strategies to fight for them?

Nossas is a distributed team in various Latin American cities. Most of the design happened collaboratively either when I travelled to Rio, or in remote video calls.

At that time we were still designing screens in Photoshop, which is less than ideal for a remote team. Trying to overcome this barriers, I experimented with many tools that are great for collaboartion even though they don't produce the prettiest design artifacts, such as Google Drawings, Google Slides, Keynote, Wireframe IO, and Invision.

This was the first project in which the sheer number of screens, artboards, and deliverables made me start thinking about composable and reusable components. I was an early advocate for transitioning to Sketch so we could start our component library, and collaborated with developers to understand how this system could be translated into code that reflected it's flexibility and maintainability.


By the time I left Nossas, our CMS was being tested in stealth mode by community teams in cities across Brazil to engage citizens in the causes they support.

Get in touch

Feel free to shoot me an email , which I check more often than social media. When I need a dopamine fix, I usually check Twitter and Instagram. Dribbble is where I shoot pretty images that solve zero real problems. Check Linkedin to see my full CV.